Success Stories  /  EzLicence

Connecting Learner Drivers with Driving Instructors: Building a Two-Sided Marketplace - EzLicence

Ez Licence

#1 Platform

Driving Lesson Online Booking

250,000+

Hours of Lessons Each Year

#1

Fastest Growing Driving School Platform in Australia

5-Star Rating

3000+ Google Reviews

800+

Driving Instructors

2,500+

Suburb Serviced

EzLicence succeeded in becoming the largest facilitator and transactor of driving lessons in Australia.

Within 18 months of launching, EzLicence became the fastest growing and most preferred driving school platform in Australia. Its growth has enabled them to bring forward international expansion much quicker than first anticipated.

The Challenge

To disrupt and transform an archaic industry, harnessing technology through a two sided marketplace.

As population increases, so do drivers on the road. Traditionally, getting your drivers license was a matter of searching through social media, Google or relying on your friends own experiences. Founders Simon Strode and Andrew Rawlinson saw a massive opportunity for disruption through harnessing technology. Enter EzLicence, a custom built application that takes the hassle out of choosing a driving instructor by helping learner drivers find, compare and book verified driving instructors online.

Our Approach
Ezlicence iphone cropped

Simplifying the onboarding process for both student and instructor

EzLicence is a well established managed platform connecting learner students with experienced driving instructors. Serving as the primary dashboard for automated lesson bookings, the custom web application was built with the instructor in mind, reducing administration tasks so they can focus on the lessens. Taking into account their workflows and minimising common pain points such as student scheduling and new job prospecting, with EzLicence, instructors have a powerful web app platform to control their personal dashboard of management tools and advertise themselves on a marketplace to a national audience.

PixelForce worked closely with EzLicence to provide the smoothest transition between each step in the user journey. Converting and retaining new students is always a tricky situation, which is why we conducted countless workshops, focus groups, and revisions to the user experience to minimise potential drop-offs during the onboarding process. With an array of analytics collected, we can determine potential dips during onboarding and maximise the conversion rate for both student and instructor, ensuring the pipeline is kept healthy with consistent conversions.

The Solution

Simplifying the onboarding process for both student and instructor

EzLicence is a well established managed platform connecting learner students with experienced driving instructors. Serving as the primary dashboard for automated lesson bookings, the custom web application was built with the instructor in mind, reducing administration tasks so they can focus on the lessens. Taking into account their workflows and minimising common pain points such as student scheduling and new job prospecting, with EzLicence, instructors have a powerful web app platform to control their personal dashboard of management tools and advertise themselves on a marketplace to a national audience.

PixelForce worked closely with EzLicence to provide the smoothest transition between each step in the user journey. Converting and retaining new students is always a tricky situation, which is why we conducted countless workshops, focus groups, and revisions to the user experience to minimise potential drop-offs during the onboarding process. With an array of analytics collected, we can determine potential dips during onboarding and maximise the conversion rate for both student and instructor, ensuring the pipeline is kept healthy with consistent conversions.

Ezlicence macbook cropped

PixelForce have been a key factor in our success.
They have made our operations and systems seamless with data that enables the business and key stakeholders to make quick decisions. Through powerful dashboards, all the hard-work is done for us. Eliminating the tedious management tasks so we can focus on growth. PixelForce’s intelligent framework and intuitive UI has made the back-end a breeze.

Simon Strode
Managing Director

Simon strode
05

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