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Social Media Marketing

Posted by PixelForce Website Admin on

In recent years studies have shown that social media is the number one online activity performed worldwide. This popularity brings forth potential, in terms of selling and brand awareness that it would be a mistake to ignore the benefits it can have on your business. Social media marketing is the utilization of social media technologies, channels and software to create, communicate, deliver, and exchange offerings that have value-adding benefits for a business or person. As a digital studio we understand the importance of a great social media marketing campaign and how it can be the perfect opportunity to educate and...

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Search Engine Optimisation

Posted by PixelForce Website Admin on

SEO is an acronym for Search Engine Optimisation, which is the process of optimising and improving search engine rankings. It also reflects the ranking position and visibility of a website, information or webpage in your chosen internet search engine’s unpaid results (often referred to as “natural” or “organic” results). The more frequently or higher ranking a site appears in the search results, the more visitors it will receive from searches – and with more clicks, the more likely these visitors can be turned into customers! Our SEO services involve a lot of moving cogs, all of which contribute to SEO....

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Google Adwords Campaign

Posted by PixelForce Website Admin on

Sometimes using free advertising tools just doesn’t cut it, especially as competitor responsiveness grows fiercer every year. Paid ads can be the best way to increase traffic to your website and build brand awareness, which is where Adwords comes in. The key to how this advertising tool works is in the Quality Score - which is determined by how well any ad groups, keywords, content and landing pages relate to what a user is searching for. Behind the curtains, every time a person performs a search on Google, an Adwords bidding auction is created. Every advertiser who has entered a...

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Discovery Workshop

Posted by PixelForce Website Admin on

A Discovery Workshop involves conducting an personal, hands-on workshop which is used to understand and discover client needs, ideas, opportunities and threats as well as any problems. They are an efficient way for our team to gain a shared understanding, explore your ideas in-depth and enable us to develop a positive direction before starting a new project. Attending a discovery workshop enables you to challenge ideas, ask questions and ensure that you and your team know as much as they can about the features required for your projects scope. These workshops are especially helpful for startups just getting off the...

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Digital Strategy

Posted by PixelForce Website Admin on

From your website to your online branding persona, from writing tone, EDMs, online brochures and more, there’s a huge spectrum of techniques that fall under digital marketing. The best digital strategies have a clear understanding of how each technique can support the overall marketing goal. Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, meaing that consumers are exposed to only to what your company says about your brand, but what the media, friends, relatives, and peers...

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