How to Create a Successful Mobile App: The Importance of Great UX

by PixelForce     Posted on

Great UX - one of the key components to developing a successful mobile app. UX (or user experience) encompasses everything that affects a user's interaction with your product; from onboarding through to creating an app that's intuitive and easy to navigate. The user experience of your mobile app begins with UX design and ends with the user. In this blog, we discuss strategies you need to implement to create great UX in your mobile app, and to better understand the complex process involved.

Research is key

Mobile UX design entails the consideration of factors like user behaviour patterns and the psychological underpinnings of your target users. Without an understanding of these factors, you won't be able to create a mobile product that satisfies users' central goals or expectations. Make sure that you (or your skilled technology provider) know exactly what your user base expects and what your competition offers in terms of UX, before entering design or development. 

Straightforward onboarding experience

User onboarding is incredibly important to collect vital information about your users. Making your UX as straightforward and easy to understand is a great way to introduce new users to your app, and reduce the bounce. 

Minimise the number of taps or swipes to get a job done when it comes to sign-ups by implementing Facebook or Google signups to save your users from having to manually enter the data. Make your UX simple, allowing users to get through user onboarding in under a couple of minutes (or much less if possible and depending on the amount of information you need to collect).

UX that impresses users and builds trust in the app

At its core, UX is about building trust with your users. If you're able to deliver a great UX experience, they'll continue using the app even when there are no new features or updates because quite simply, your app makes them feel good. You need to make them feel like their data is safe within your mobile app. Don't overload your users with content, and make sure that they see what's relevant to them - at the right time. If you don't need user permissions and sensitive data throughout onboarding, then don't ask for it then. Ask for sensitive information once your users have warmed up, feel good about your app, convince them you're trustworthy, then ask. Being strategic is absolutely fundamental for great UX.

Consistent UX throughout the app

Having a consistent UX throughout the app is extremely important as it gives users an overall good impression of the design of your mobile app and encourages them to use of more features. If they can navigate through one part of the mobile app, they’ll be able to do so with another section too because UX design should remain consistent.

Functionality and UX go hand in hand. The UX designer has to think about the user’s needs while working on functionality. When a UX fails, it can impact not only app downloads but also revenue from your mobile app because users will download and delete if it doesn't meet their expectations.


Planing and prototyping

A UX map is a visual representation of an app's screen flow that shows how screens are organised by user tasks. UX maps help to understand the hierarchy within the product where important elements should be highlighted on each page so as not to confuse users during their journey through your mobile app. This is one of many ways you can strategise and plan for your mobile UX.

Prototyping is a fantastic strategy and allows for your mobile app to be prototyped and the UX to be in the hands of real users - before development begins. UX testing is the only way you can ensure that your intended users will have a great experience with your app, and it's important for UX designers to involve their target audience in the prototyping stage as soon as possible. Gaining UX insights is an ongoing process that UX designers must be committed to, and UX testing methods should always vary. 

Test, test, test... (did we mention test?)

One your mobile app hits development, you should be testing it! Test all UX elements; user interface design, information architecture, the entire flow of actions that a user takes while using an app (from start to finish), accessibility across different devices or platforms and error prevention throughout all stages of development.

And don't forget that users will always find some way to break things if they're determined enough, no matter how many times you've tested an app's flow and UI - test again! UX isn't a one-time thing, either. It's an ongoing effort that needs to be constantly monitored and adjusted as users interact with your app or go from using it for the first time to coming back again at a later date to use it once more. In short: No UX is ever complete! 

Valuable push notifications

Push notifications are a valuable tool to retain and re-engage lapped app users. There is a great way of doing this, but be sure to research what type of push notification works best with particular user categories or demographics.

Push notifications can be a valuable function to improve UX (think Uber Eats - timing is everything), but run the risk of diminishing user experience and actually being quite annoying.  Implement push notifications sparingly and carefully, with special considerations to timing and the value added to the user. 

User experience or UX is key to your mobile app’s success. UX isn’t just about making things look pretty; it goes much deeper than aesthetics to ensure successful interactions with your digital product. PixelForce is an expert in UX, with in-house UI and UX designers involved in every step of the way of your development journey to ensure your mobile app is built with the end-user in mind.

If you want to build a mobile app with UX at the core, get in touch for a free 30 minute consultation.

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