SEO is an acronym for Search Engine Optimisation, which is the process of optimising and improving search engine rankings. It also reflects the ranking position and visibility of a website, information or webpage in your chosen internet search engine’s unpaid results (often referred to as “natural” or “organic” results). The more frequently or higher ranking a site appears in the search results, the more visitors it will receive from searches – and with more clicks, the more likely these visitors can be turned into customers!
Search Engine Optimisation (SEO)
We’ll request a list of keywords and known competitors related to your industry to formulate an in-depth SEO analysis for these keywords. Depending on the project needs, some of the things we can do include: keyword research, content review and optimisation, website optimisation, competitor analysis, and ongoing keyword maintenance.
We can offer research and production of original content to be published to the appropriate mediums (e.g. Facebook, blogs, LinkedIn, etc.). This would be a part of a continuous social media strategy.
Pay Per Click (PPC) Advertising
We’ll create a PPC strategy development plan, that involves utilising paid ad channels such as Google AdWords, Facebook PPC, and LinkedIn PPC. From looking at SEO research, we’ll develop a suitable campaign for your target demographic under an appropriate channel as well as observe for conversions.