Sometimes using free advertising tools just doesn’t cut it, especially as competitor responsiveness grows fiercer every year. Paid ads can be the best way to increase traffic to your website and build brand awareness, which is where Adwords comes in.

The key to how this advertising tool works is in the Quality Score - which is determined by how well any ad groups, keywords, content and landing pages relate to what a user is searching for. Behind the curtains, every time a person performs a search on Google, an Adwords bidding auction is created. Every advertiser who has entered a matching keyword into their campaign competes in the auction.

Investing your hard earned dollars in a paid advertising campaign can be highly worthwhile. Let’s be honest, Google Adwords can be a complicated process, which is why it's essential to differentiate yourself from competitors by creating an optimal Adwords Campaign. Here at PixelForce, our marketing professionals are able to offer tailored advice, expertise and experience to help you to reach your goals and get more bang for your buck. We’re passionate about creating and maintaining a unique Google Adwords Campaign which will point you in the right direction.

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